Bio
Tatum Russell is a Digital Strategist and Business Development Lead with eight years of experience in digital communications, project management, and brand development. She has worked extensively in South Africa’s domestic work sector, gaining valuable insights into community-focused initiatives. Currently, she leads business development at We Care, specializing in data-driven, human-centric digital strategies. As a “possiblitarian,” Tatum approaches social entrepreneurship and business development with a focus on addressing overlooked challenges. At the University of the Western Cape, she contributed to the Digital Platform Cooperatives Project and led workshops. Her campaigns for Oxfam South Africa strengthened engagement around the Gig Economy, combining strategic foresight with collaboration to craft meaningful, lasting solutions.